New Frames: Ted Baker

The Ted Baker brand began life in Glasgow, 1987, gaining notoriety as the maker of some of the best contemporary men’s shirts. Ted opened his first London store in Covent Garden in 1990, which cemented his brand with a focus on quality, attention to detail and a quirky sense of humour. Since then Ted Baker has grown into a comprehensive international fashion label, and has been one of very few to have done so without an advertising campaign. There are now Ted Baker stores in the UK, USA, Hong Kong, Singapore, Dubai and Australia.

The Ted Baker optical range inherits Ted’s handcrafted quality, with unique, bold prints and hidden messages concealed on the inside of the temples, matching his clothing line. The styling is well detailed and formal, with his glasses being easy-to-wear every day, having just a hint of quirkiness. Come and try on the original Ted Baker range of spectacle frames for men and women at Bill Evans Optometrists today.

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